You might be wondering, “How do I market my tree service business?” Well, just as you help your customers to keep their trees growing strong and healthy, we’re here to help your business bloom with these great marketing ideas that’ll keep you branching out—pun totally intended.
Optimize Your Website for Tree Service SEO: Climb to the Top of Google!
Here’s the truth: your website is your digital business card—but with SEO, it can also be your number one lead generator. By optimizing your website for search engines, you’ll ensure customers find you before your competitors. Make sure to target location-based keywords like “Augusta tree removal services” or “best tree service near me.”
Don’t Forget Long-Tail Keywords
Sure, it’s easy to want to rank for “tree service,” but long-tail keywords like “emergency tree removal in Cape Cod” or “certified arborist for storm damage” might just be your golden ticket to SEO success. These are things folks around you are actually searching for, in the ways they are writing or speaking when they are asking Siri or Google to help them find something. These keywords and phrases are more specific, which means less competition—and better rankings!
Google Business Profile: How to Stand Out in Local Searches
In the wild jungle of the internet, Google My Business (GMB) is your trusted machete—cutting through the noise and helping local customers find you first. It’s the vine you swing from to land right in front of your target audience. It’s the compass guiding potential clients straight to your business, making sure they see all the right details: your services, hours, location, and positive reviews. It’s… well, you get the idea.
Without GMB, you’d be lost in the underbrush of search results, missing your chance to connect with those who need your services the most!
How to Optimize Your GMB Profile
Make sure your GMB is filled out completely with updated business hours, services, and contact info. Plus, photos of your work (nothing like a before and after tree transformation!) can help potential clients see the quality of your services. A picture is worth a thousand words, they say… maybe it can be worth nearly as many leads!
Getting Customer Reviews: Why Reputation Matters
When it comes to customer reviews, it’s not just about stroking your ego—it’s about building trust! Reviews can help solidify your reputation as the go-to tree service company in your area. The fact is, all the experts are in agreement: about 90% of consumers read online reviews before visiting a business, and a whopping 88% of consumers trust online reviews as much as personal recommendations. Wow… that is pretty much all of your potential customers taking advice from strangers like it’s coming from mom or dad!
How to Ask for Reviews Without Being Pushy
Nobody likes a salesperson in their face—even if they have just had their backyard beautifully cleared of that old tree. A friendly follow-up email or text asking for a quick review is all it takes. Make it easy, make it simple, streamline the process and people will gladly put out a good word for you – when they are happy with the results of what they paid for, it actually makes folks feel good to compliment your service.
Social Media Marketing for Tree Companies: Sprouting Connections
It’s not just for teenagers and TikTok dances—social media is a goldmine for tree service companies! Platforms like Facebook, Instagram, and even LinkedIn can help you connect with customers, showcase your work, and establish your authority in the tree service world.
What Content to Post for Maximum Engagement
Showcase “behind-the-scenes” moments—how you manage tree trimming jobs, your trusty chainsaw roaring away. Give tips on seasonal tree care. Social Media is the place to let the public know what goes on in your day to day. Let your customers know you’re not just chopping trees—you’re taking care of their landscape. Get on screen yourself – nothing goes viral faster than an expert at work, showing off their skill and sharing their know-how!
Pay-Per-Click (PPC) Ads: Cutting Through the Competition
Organic growth is awesome, but sometimes you need to take the fast lane. That’s where PPC ads come in—think of them like fertilizer for your business. Get your name in front of the people actively searching for tree services in your area.
How to Target the Right Audience with PPC Ads
With PPC ads, it’s all about targeting. Use geo-targeting to make sure your ads are seen by local clients. Keywords like “emergency tree removal” and “local tree trimming services” should be at the heart of your campaign. Even still, ads can be complicated, and are easy to set up incorrectly – let an export, like our team here at ArborMark, take out all the guesswork and get your ad campaigns set up for success!
Content Marketing: Establish Your Authority (And Grow Some Leads)
Content marketing is about planting seeds—creating valuable, relevant content that shows your customers you’re an expert in all things tree care.
Blog Topics That Attract Tree Service Leads
People are searching for tree care tips all the time! Write blog posts about common tree diseases, seasonal tree care tips, or even how-to guides on tree trimming (but remind them to leave the dangerous stuff to you!).
Email Marketing: Nurturing Relationships with Clients
Who said email was dead? Certainly not us. With a well-timed email campaign, you can stay top-of-mind with your clients year-round.
What to Include in Your Emails
Regularly share seasonal tips—like, when’s the best time to prune in your area? You can also send promotions, like discounts on stump grinding or tree removal during storm season.
Local Networking: Building Referrals through Community Ties
Remember the power of word-of-mouth? It’s still one of the most effective marketing tools—especially in local areas where people know each other. All it takes is one customer in a neighborhood to take you up on a promotional offer – next thing you know, everyone on the block has heard about how great your service is, and folks are ready to finally get that landscaping done, or get that tree trimmed, and YOU are the one they want to do it, because someone physically close to them has taken the plunge!
Partner with Local Businesses
Establish partnerships with local landscapers or garden centers who might recommend your services. And don’t be afraid to show up at local events! Community outreach is still one of the most powerful forms of advertising, and can often be free. Better yet, bring swag with you – give away some mugs and T-shirts, and get your brand out there, it is totally worth it!
Why ArborMark is Your Secret Weapon for Tree Service Marketing
Let’s face it, running a tree service company is hard work—and so is marketing it! That’s where ArborMark steps in. We’ve got the tools, strategies, and know-how to help your business grow and thrive. And best of all, we are a small business that is ready to devote our time to YOU. Your success is our success!
What the Big Box Marketers Get Wrong (That We Get Right!)
Most large marketing companies don’t understand the unique needs of tree service businesses. They treat tree service marketing like they would any other business. But at ArborMark, we tailor our approach to help you reach the right customers at the right time. After all, fertilizer isn’t as effective if you apply it at the wrong time of year. Pruning can only cause trouble if it’s done poorly, or out of season. Treating pests is no good if the tree is already dead. Planting in poor quality soil won’t result in good growth, either…
Well, you’re seeing the forest for the trees now!
