With 93% of online experience beginning with a search engine having your website as close to the top is paramount in having a successful marketing strategy as well as being able to conform to digital marketing in almost all businesses.
With 75% of online searchers not clicking to the second page in the Google search results, this would be a great place to hide a dead body, but not so much your businesses website. Having a properly planned SEO strategy with on-page SEO, backlinking and constant updating is paramount in the success of your digital marketing strategy.
That’s the magic question. Back when the internet started taking off for businesses it was simple to rank on the first page. Keyword stuffing and having a mass quantity of content had you ranking a site in no time. After multiple years and updates after updates through Google it has become as hard as ever to rank your tree care website on the first page.
You may have heard about many “black hat” tactics which would include buying links, tricking the search engines and tweaking your site in unorthodox ways. These tactics may work in the short term but Google can penalize your website which in-turn could be detrimental to your business online. Our team at ArborMark has ranked numerous companies the right way! Through building out our websites in a manner that is both visually appealing and appealing to the search engines. Creating content specific for certain pages and interlinking them in the correct way allow our customers to have a sturdy foundation to build upon with new service pages, city and location pages as well as blogs to really boost your website and build credibility in the local marketplace.